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Social Media Campaign

“U.S. Olympics Trials Twitter Campaign” The U.S. National Whitewater Center (USNWC) is the world’s premier outdoor adventure and environmental education center. USNWC is home to the world’s largest, man-made whitewater river, offering premier outdoor activities with: whitewater rafting and kayaking, flatwater kayaking, mountain biking, rock climbing, zip lines, a canopy tour, team building and rope courses.

Business situation

In 2008, the USNWC was hosting their largest event yet, The U.S. Olympic Trials. They were looking for a way to update fans of the results as they were happening and get brand awareness for the USNWC.


Media Bonsai was on site the days of the Olympic Trials to take photographs, video and post updates. Media Bonsai saw an opportunity to utilize a fairly new tool called Twitter to post the race results as they were happening in real time along with the photos and videos from the live event. Followers to the twitter feed subscribed via QR codes placed on signage at the event and the feed was featured on the Home Page of for the 4 day event, garnering followers from around the world.


USNWC was one of the first venues to use Twitter in this capacity

Their Twitter feed grew and they acquired mobile subscribers

Twitter became a regular part of their marketing mix allowing for future services like trail updates, weather alerts, and opening and closing of the rafting facility on a daily basis.

USA Canoe/Kayak (USACK) was following USNWC Twitter for live updates (