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The Toyota Green Initiative is an environmental stewardship platform designed to empower people to adopt a sustainable lifestyle. A greener tomorrow will be accomplished with  Toyota Green Initiative’s eco-conscious articles, videos, campus events, and mentoring efforts.

Media Bonsai worked with the Toyota Green Initiative at the CIAA basketball tournament. Media Bonsai handled photography and video production for the three day CIAA weekend. Footage captured include the TGI In-Arena Activation, TGI Center Court Half-Time Presentation, TGI Fan Experience, TGI Roundtable Discussion featuring actor Lance Gross and Earthseed, and the Toyota Black Out Party.

Also captured was footage from Toyota’s Green Your Campus Contest. Finalists were on hand during the weekend and the Grand Prize Winner was announced live in the arena and awarded prize money and new car. Video footage and photography was used by Toyota for PR and marketing.