BYB Brands Inc. created Simmer Relaxation Drink, designed to help consumers relax, unwind and simmer down.
Media Bonsai consulted on Simmer’s social media strategy, managing their Facebook community and creating online campaigns. BYB’s goals were to drive engagement and increase brand visibility for Simmer. Media Bonsai ran a Facebook ad campaign to drive likes to the Simmer Fan Page. Targeting Simmer’s desired demographics, Media Bonsai created copy and images that increased clicks and ROI. Also successful was the use of Facebook Sponsored Stories to target friends of fans. Overall, Simmer saw an increase of 800 targeted fans and engagement increased 60%.