YouTube’s new site interface, known as YouTube One Channel, is now available for the public. The goal of the update is to allow YouTube creators to better connect with their subscribers across all platforms and build a more customized channel. As always with social media site changes, there is mixed feedback from users. Below, we share some positives of the new layout and 4 ways you can maximize your brand channel.
1. Create a welcome video for non-subscribers.
The new YouTube One Channel enables businesses to upload a welcome video that plays only when non-subscribed viewers find your channel. Keep your video short and personal with a sneak peek of the content subscribers can find on your channel. This is your chance for a lasting first impression that will encourage subscribers.
2. Personalize your channel.
Even though custom backgrounds have been removed in the new layout, you can now add a larger header image known as “Channel Art”. The header image should be eye-catching and branded as it will also be the background for your brand’s logo and social media buttons. The social media links are a great addition to drive traffic from your YouTube page to your other social media communities. As an added bonus, your channel art will scale to any size screen and will look the same across all platforms including tv, mobile and desktop.
3. Categorize your videos
Businesses can now organize videos into custom categories and playlists. This allows viewers to easily sort through topics and find videos that match their interests, increasing the time they spend on your channel. Companies without the resources to develop new videos on a regular schedule will be able to use categories to highlight their older videos. This is a great way to keep a YouTube page looking fresh and updated even if there is a long time between video uploads.
4. Like related videos
Liking related videos is a great way to have consistent content populating your page. You should like videos that are in line with your branding and topics your subscribers are interested in. If your brand is large enough, you could like and curate fans’ videos about your brand. It gives the content creators more exposure, while giving brands another way to engage with their fans.
The new YouTube One Channel should definitely change the way users interact with YouTube. If brands can learn to utilize the new layout, it should be a positive outcome with more long-term subscribers watching more targeted content.
A couple examples of brands utilizing the new YouTube layout:
Head over to www.youtube.com/onechannel to start using the new channel layout for your brand.